With 3.2 billion active social media users worldwide it is no surprise that many brands choose to utilise social media as a way to supercharge their digital marketing strategies. Advertisements and sponsored posts are becoming increasingly popular amongst social platforms including Facebook, Twitter and Instagram. With billions of active users, these social sharing channels open up a mass market of hungry consumers who can be specifically targeted.
The advantage of this focused targeting enables retailers to accurately pin point their ideal customer and allows them to present a tailored ad at the right time, to the right people. This works wonders for increased brand awareness and often helps to generate a nice boost in sales figures.
Excellent customer service is invaluable in every industry; but it is imperative in retail.
With more and more people turning to social media as a point of contact for customer service teams, it goes without saying that keeping active on social media is important! There are a whole host of reasons why customers turn to social media; some log on to leave a review, to chase a delivery or to seek out advice. Others use social media to openly voice their opinion, make a complaint or worse, go all out to tarnish the reputation of a brand to discourage others from buying their product or service.
Make sure that you are interacting with your customers effectively, you should ensure that they have an active and positive presence on the platforms being used. You need to be replying to all customer comments whether they be negative or positive, as this will show your customers that you care about their feedback. It also helps to increase engagement rates.
When we say your audience, we mean YOUR audience. Small business owners, need to make the most of their marketing resources and their time. Make sure you are targeting the right people, in the right area at the right time. Social media allows you to find and target people from a certain demographic, whether that is a certain age group, gender, job title or location. Small locally focused retailers can utilise social media’s targeting abilities to ensure that only potential customers who are based locally are targeted, which could potentially increase footfall and boost your sales.
Admit it, you have always wanted to know what your competitor three streets away is getting up to? Don’t worry it is totally natural, we all do it! Social media allows you to monitor what your competitors are doing, what new products they are selling, what they are receiving complaints about and what they are doing to promote themselves. Generally, competitors are people you can learn from – whether that is learning what to do or what not to do, you can use them as a way of growing as a business. For example, your competitors do a ‘share’ competition every month where the prize is one of their products and they get a great response from their customers, perhaps it is time for you to do the odd competition to increase brand awareness across social media.