Using Social Media to Boost Sales

With 3.2 billion active social media users worldwide it is no surprise that many brands choose to utilise social media as a way to supercharge their digital marketing strategies. Advertisements and sponsored posts are becoming increasingly popular amongst social platforms including Facebook, Twitter and Instagram. With billions of active users, these social sharing channels open up a mass market of hungry consumers who can be specifically targeted.

The advantage of this focused targeting enables retailers to accurately pin point their ideal customer and allows them to present a tailored ad at the right time, to the right people. This works wonders for increased brand awareness and often helps to generate a nice boost in sales figures.

 

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